REGARDING THE BRAND AND THE PROJECT
TeTe Brewing was co-founded in 2015 by four friends with the same passion for craft beer. The TeTe Taphouse is a bar de tapas, where friends can come and order beer and food to enjoy together, as shown in the images (credit goes to the owners). The craft beer comes in many flavors and has many interesting names such as Electric, Juicy Peach, Serious IPA, Kloudy Kolsch, Trippin' Trippel. The taphouse gives off a street and friendly, young vibe. Based on the research, we are pleased to introduce our project on the TV commercial for a fictional flavor that would come from the same brand:
PHIU PHIU - A banana flavored craft beer
The name comes from the pun Phiu, a slang vietnameses often use to mean "feel". Phiu Phiu would mean the name makes you feel like you are on cloud 9 after just a taste of it. And to visualize that feeling, we use vibrant color and flashy, exciting images and typography in order to provoke a overwhelming sensation from the viewers. We hope the the video will make you want to try it out after watching too!
Here is the final video :)
